Marketing segmentation is a difficult task for any business to manage, especially if you are targeting multiple demographics based on seasonality or different offerings. Small businesses and franchises want to harness the attention of as many consumers as possible,...
Jessica Pitts is one of our All-Star Account Managers at Purple Penguin Digital and is a great representation of what we value in our team! Jessica oversees 25+ accounts and works hand-in-hand with both franchise clients and Marketing Experts to get the best message...
Snapchat is known to have an incredibly diverse group of users. This unique platform attracts 75% of all Millenials and Gen Z’ers who have $4.4 TRILLION in global spending power. These 347 million users who are on Snapchat every day are ready to buy! As a franchise...
Did you know that people who are exposed to display ads are 155% more likely to search for brand terms? Additionally, as a brand that uses Google Ads, you enjoy upgraded page ranking, above competitors, positioned at the top of the page. Therefore, using Google Ads...
