Why word of mouth is still the best way to build a brand in 2023 (but digital marketing done with the right strategy will accelerate your local efforts and increase word of mouth faster for sustainable growth. Despite all of the marketing trends and tricks that come...
Digital marketing for small businesses and franchises is beyond complex. Not only are there hundreds of channels through which you can target advertising and content, but the methods for doing so are equally endless. Digital marketing is also an indirect approach...
Data is the bloodline of marketing. It’s what businesses have used for over a century to reach, connect to, and sell to their customers. Fifty years ago, data was much simpler and consisted mainly of a Rolodex, and the marketing methods deriving from it were not...
The digital marketing mix is one of a franchisee’s biggest weapons in gaining an edge over local competition. You already have the brand, the credibility, and the product — what you need is local targeting to get customers in your door. Most franchisees limit their...
Many business owners, especially franchisees, struggle to figure out a digital marketing strategy that is both efficient and cost-effective. At Purple Penguin, a marketing firm specializing in franchises, we understand what it’s like completely – spending hours trying...
