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Snapchat is known to have an incredibly diverse group of users. This unique platform attracts 75% of all Millenials and Gen Z’ers who have $4.4 TRILLION in global spending power. These 347 million users who are on Snapchat every day are ready to buy! As a franchise brand, if this is your target audience, you can capture this highly engaged, valuable marketplace at a fraction of the cost of Facebook.

Purple Penguin Digital’s Snapchat expert, Jessica Madsen, answers the most frequently asked questions by franchises. Here are the top three:

How can I grab the attention of these Snapchat users?

A: Use 5-10 second videos to capture their attention rather than longer videos or still images. This demographic of users like snippets to cater to their short attention spans.

What’s the best way to retarget them?

A: Take advantage of SwipeUp Remarketing. Once they’ve swiped on your ad the first time, you’ve planted the seed. SwipeUp Remarketing allows you to catch their attention further down the funnel. 

How long should my campaign be? 

A: Snapchat uses AI to target your audience. Every time you start a new campaign, it has to relearn the parameters. Therefore, the most effective campaigns are continual. The longer they run, the more data it collects, making them more effective. Simply change the ad sets frequently while keeping the original campaign running. 

Jessica says, “Advertising on Snapchat will cost an average of one-tenth what you’ll pay on Facebook per 1000 impressions. That means you’ll have a much wider reach for the same amount of ad spend.”

Snapchat users are an active bunch, spending on average 30 minutes a day on this social platform. Reaching this unique, highly diverse group of users is easy. Contact Purple Penguin Digital to discuss incorporating Snapchat advertising into your marketing mix. 

Jessica Madsen

Jessica Madsen

Snapchat & Google Specialist

Jessica Madsen has been with our agency for 8 years as a Snapchat and Google Ads expert. Her extensive experience with digital marketing includes Google, YouTube, Facebook, Snapchat, TikTok & Amazon and she is a valuable asset to the Purple Penguin team and its clients. Jessica is certified in/as a Google Ads Display, Google Ads Search, Google Ads Shopping, Google Ads Partner, Google Ads Fundamentals, Adwords Mobile and YouTube. She is also experienced in Amazon and TikTok. Jessica touts that she is a micro influencer on TikTok. Starting in January of 2022, she decided to pursue influencing, and is at nearly 7K followers now, primarily posting comedy, fashion and beauty content.