Expertise
Importance of franchise digital marketing based on consumer trends
Facebook is the most used online social network worldwide with roughly 2.93 billion monthly active users
Average US daily time spent with digital media is expected to increase from seven hours and 50 minutes in 2020 to over eight hours in 2023.
*Statisa Research
Franchise Marketing is What We Do Best
There are 5 billion internet users worldwide (63% of the world’s population). This is why the internet is a critical marketplace to advertise your franchise.
Display
Your seasonal or quarterly ad campaigns are created to increase brand awareness; targeting refinement; bid management to maximize ROI; and tracking of KPIs. Strengthen your brand consistency and visibility and nurture your leads with display ads.
Facebook and Instagram
Your franchise will have 4-8 ads
designed and placed each month.
Content for the ads will be based on
in-store local content: targeted ads are monitored and adjusted to fit your business needs. We also continually focus on audience building and optimizing.
Paid Search
Your campaign is set up and optimized continually including keywords added / subtracted to fit your strategy. Boost your results on search engines for queries related to your business so you can drive visitors to your website, generate leads, and increase brand awareness.
Purple Penguin Digital will create, place and manage your LinkedIn ads to drive new Franchisee candidates to your site or landing page.
Snapchat
You receive a new ad campaign, seasonal ad management and ad changes as applicable; remarketing of past swipe-ups; tracking of KPIs; and targeting refinement. Connect with a younger demographic and attract new followers with Snapchat.
Waze
Increase drivers’ awareness of your brand. Each month you receive 2 to 3 campaign checks; your own digital billboard and exposure to search results on the WAZE platform; personalized campaign and ad spend recommendations based on campaign performance.
YouTube
Your franchise receives 3 to 6 ad checks per month; exposure on the biggest video site and 2nd largest search engine in the world; video editing as needed; opportunity for store-made creative; tell your customers who you are and how you can help them through video.
Optional Monthly Add Ons
Google Business Profile
You GBP will be reviewed for accuracy and consistency. We’ll ensure your business name, address and phone are correct; plus add keywords, store hours, descriptions, and photos. We also create NEW listings on directory sites and add posts on what’s new to keep customers excited.
Google Business Profile was formerly known as Google My Business.
You will receive one email per month; it will be optimized for maximum open rates and link clicks; clear, singular message; delivered directly from your email system; your targeted audience will be strategized.
Website / SEO
Your website will receive creative updates for seasonality, marketing consistency and optimization of your Call To Action results.
Blog
Your franchise will receive one branded blog monthly, customized to your location (wherever applicable); topics are provided and the blog will be sent to you directly to post.
Getting Started Is Easy
1. Review
Purple Penguin Digital provides a Digital Marketing Review of your current franchise digital strategy. This will help us identify areas of improvement and prioritize tactics to generate the best ROI.
2. Plan
Meet your dedicated Client Account Manager who will evaluate your Review results, discuss your goals and design a custom Digital Marketing Plan with our specialists for your franchise.
3. Execute
Your plan is executed and monitored by our digital marketing team. We never set it and forget it! Your results are evaluated and tactics adjusted to continually exceed your goals. Now, let’s watch your customers and revenues grow.
What our customers say
Our goal set by Winmark for this first year was $750,000 and we are tracking at $900,000. Our account manager genuinely cares about our success. Our experience couldn’t have been better.
We are a loyal partner to our clients
