Our Brand Story
At Purple Penguin Digital, we believe that a brand name should be much more than a catchy phrase. It should embody the company’s essence and values. That’s why we chose “Purple Penguin Digital.” In addition to being a unique and memorable name, it also reflects our commitment to creativity, innovation, and adaptability.
Choosing “purple” and “penguin” was intentional. Purple is known for stimulating imagination and encouraging creativity, attributes that describe our digital marketing team. On the other hand, penguins are intelligent, adaptable, devoted and social creatures. By associating ourselves with these traits, we hope to display our devotion to our clients and meeting their goals by providing creative, intelligent and adaptable solutions. We also maintain a fun, playful approach to our work.
Additionally, our Purple Penguin Digital mascot is Percival (or Percy for short). Percival means to “pierce the veil” or breaking through something difficult. At Purple Penguin Digital, we are committed to finding innovative, effective solutions to our clients’ challenges, no matter how complex they may be. The name “Percival” represents our commitment to going above and beyond to deliver exceptional results for our clients.
In summary, Purple Penguin Digital is more than just a name. It represents the values, approach, and personality of our business. We are dedicated to providing exceptional, adaptable digital solutions that help our clients succeed in today’s ever-evolving digital landscape.