Digital marketing for small businesses and franchises is beyond complex. Not only are there hundreds of channels through which you can target advertising and content, but the methods for doing so are equally endless. Digital marketing is also an indirect approach...
Data is the bloodline of marketing. It’s what businesses have used for over a century to reach, connect to, and sell to their customers. Fifty years ago, data was much simpler and consisted mainly of a Rolodex, and the marketing methods deriving from it were not...
The digital marketing mix is one of a franchisee’s biggest weapons in gaining an edge over local competition. You already have the brand, the credibility, and the product — what you need is local targeting to get customers in your door. Most franchisees limit their...
Many business owners, especially franchisees, struggle to figure out a digital marketing strategy that is both efficient and cost-effective. At Purple Penguin, a marketing firm specializing in franchises, we understand what it’s like completely – spending hours trying...
Marketing segmentation is a difficult task for any business to manage, especially if you are targeting multiple demographics based on seasonality or different offerings. Small businesses and franchises want to harness the attention of as many consumers as possible,...
Jessica Pitts is one of our All-Star Account Managers at Purple Penguin Digital and is a great representation of what we value in our team! Jessica oversees 25+ accounts and works hand-in-hand with both franchise clients and Marketing Experts to get the best message...
